Beautify

Overview

A vibrant, inclusive e-commerce beauty brand website that celebrates diversity and encourages exploration. The site needed to showcase a diverse range of products while building community and brand loyalty among beauty enthusiasts.

Beautify required a bold, energetic online presence that would stand out in a crowded beauty market while authentically representing their commitment to inclusive, shade-inclusive beauty products.

The Work

My Approach

I created a vibrant, joyful brand experience that leads with customer stories and product diversity. The site uses bold color, celebratory imagery, and clear product navigation to make beauty shopping feel inclusive, fun, and accessible.