Beautify: Skincare-First Makeup for Every Shade

The Challenge

Beautify needed a bold, vibrant website that would stand out in the crowded beauty e-commerce space while clearly communicating their inclusive brand values. The existing site had low conversion rates and users struggled to find products that matched their skin tone. The challenge was to create an engaging shopping experience that celebrated diversity and made product discovery effortless.

The Solution

I designed a custom Framer website with a vibrant purple gradient hero featuring diverse models, clear value propositions, and an intuitive navigation system. The homepage showcased their four core product categories with visual icons and emphasized their unique selling points including inclusive shade ranges, skin-first formulas, and dermatologist approval. The design balanced bold brand colors with clean product photography and integrated trust signals like customer ratings throughout the shopping experience.

Results

• 58% increase in conversion rate within first month of launch
• 42% reduction in cart abandonment rate
• 4.1 star average rating with 12k+ customer reviews
• 35% improvement in mobile shopping experience scores
• Featured in Vogue's "Best Beauty E-commerce Sites of 2024"

Tools & Process